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Everyone has a lot of work to do’: Parties tout diverse candidate rosters, but need to focus on culture shift, says political strategist – Calgary Herald

April 15, 2019

Alberta’s political leaders have all trumpeted their roster of candidates, homing in on the theme of diversity and putting visible minority, Indigenous, women and LGBTQ candidates front and centre at campaign events.

The NDP sent out a news release in March heralding the fact that 53 per cent of its candidates are women. With NDP Leader Rachel Notley at the helm, the party also highlights its record in government, including appointing the first openly gay cabinet minister in Alberta history (Calgary-Cross candidate Ricardo Miranda).

UCP Leader Jason Kenney started rolling out policy announcements months ago, regularly appearing on camera in front of a backdrop that included visible minority and women candidates. In the legislature, the UCP had just two female MLAs before Laila Goodridge (candidate for Fort McMurray-Conklin) won a byelection. The party went on to recruit more women and, on the campaign trail, Kenney has argued his party is one that reflects the ethnic diversity of the province.

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