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Stop Competing and Start Creating: SEO for Small Businesses

IBF Entrepreneur Online –

How often have you heard that an excellent SEO strategy is the key to increased ROI, higher rates of conversion, business success and more?

Now, how often have you wished that you had the knowledge, time and financial resources to implement an exceptional SEO strategy into your own business?

A top ranking on Google searches related to the industry you’re in can catapult your business to the next level. SEO, however, comes with its own set of challenges, particularly for a small business.

First, SEO is a larger investment, and small businesses are working around smaller, often mismanaged budgets. Multimillion-dollar corporations will designate large portions of their budget for SEO because they value how important it is to be at the top of Google searches related to their industry, and they have the marketing budget to make it happen.

Maybe, as a small business owner, you don’t even believe that paying for a professional team to optimize your site for search engines will bring in new business. And besides, there’s no point in trying to compete with major multimillion-dollar websites that can afford a team of marketing professionals anyway, right?

Wrong.

SEO will cost you, but it will be worth it. You can turn to a professional team that will work with your budget and take advantage of intelligent and efficient ways to attract the specific customers you want to your online business. And that is through targeted, localized and audience-specific SEO.

The market is changing, and consumers have moved online. If you’ve been asking yourself where to find your next customer, then you’ve been asking the wrong question. What you need to ask is how will my next customer find me?

The answer: online. The means to make it happen: SEO.

An effective SEO campaign will be laser-focused to your ideal customers and can help them to find you when they need you.

When you run a Google search, how often do you go on to the second or even the third page? Most likely, you can’t think of a single time that you haven’t just used the results on the first page. You may even believe that anything not on the first page isn’t even a legitimate option. It’s just as fast to run a new search and get an entirely new set of results.

Now, imagine all your potential customers thinking the same thing about your business when it’s showing on the second, third or maybe even a following page on their search result. Not a fun thought, is it?

A targeted and effective SEO campaign is the solution for any level of business, and the sooner you take advantage of it, the sooner you’ll begin to see a return on your investment.

The Internet is a never-ending ocean with a seemingly infinite amount of fish. If you want to start reeling these fish into your business, all you need to do is just get out on the water. If you don’t invest in SEO now, you will continue to fall behind in the forward motion of digital marketing.

On Google alone (not counting other search engines), over 40,000 searches happen every single second. That’s over 3.5 billion every day, which works out to over 1.2 trillion searches every single year. If your site is properly optimized, all of those searches every single second, day, month and year will be ways that your future customers can find you.

Over half of all marketers are investing more money into their digital marketing budgets so they can get out on the water and start reeling in new fish. Digital marketing is less expensive (61 percent less per lead, to be exact), can reach a much larger audience, and consistently creates higher conversion rates.

People browse the Internet and look at social media on their smartphones and tablets more than they look at print ads or listen to the radio. This shift from traditional to digital marketing is only gaining momentum, so put yourself at the forefront of this movement. The sooner your business goes all in on digital marketing, the better. Your conversion rates will increase, your customer retention will increase and your profits will grow right along with it.

The statistics don’t lie; if you’re looking to close a sale, then digital marketing is the way to go. A lead from organic search results is 750 percent more likely to convert than from traditional media.

Over 80 percent of businesses have watched their ROI increase once they decided to take full advantage of the marketing goldmine that is digital marketing. If you want to watch your bottom line improve, then don’t take for granted the opportunity that SEO can provide you.

Source: Website Mag

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